Digitalisation is about much more than increasing efficiency in production and logistics. Digitalisation makes it possible to tailor products and services to people's individual needs. To ensure that the added value of personalisation is not reserved for a financially strong elite and created at the expense of the environment and social justice, the Holistic Accounting department in the Mass Personalisation service centre is researching how personalisation can become a sustainable mass market.
To this end, opportunities and risks of personalisation for sustainable development are analysed and approaches are developed to support stakeholders along the life cycle of personalised products - including product users - in such a way that opportunities can be seized and risks contained.
A key challenge here is not only to make the abstract goal of sustainable development tangible for the various stakeholders. Assistance is also needed to make the information overload associated with the almost infinite possibilities of personalisation manageable.
108 * (10^9)!
How many people have lived on Earth so far?
An article published on Spektrum.de that deals with the formula for calculating the size of humanity, among other things.
The configuration possibilities of today's vehicle models alone exceed the number of people who have ever lived on earth many times over.
In order to provide the necessary support, approaches are being researched with which the methods and tools of sustainability assessment, data mining and big data analytics can be used in an integrated manner for the development of decision-making systems and customised to individual user requirements.
If you would like to find out more about our research work or have questions on individual topics, don't hesitate to contact us.